Since a majority of cannabis consumers (new and existing) obtain their information from friends and family, the information they get can be based on their peers' opinions, and by their experiences, not derived from scientific facts.
It is important that Cannabis consumers discuss cannabis-related topics with their friends and family, but it is even more important they do their own research as well so they can receive proper education.
My Role: Strategist, Copywriter, and Conceptual Designer of "Weedsplainer"
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The idea behind the executions is to combat statements that weedsplainers might tell you which they believe in their opinion are facts, but in reality, are not. Also, to show different elements of cannabis whether that’d be actual bud, or various consumption methods and pair it with different types of people to convey the diversity of weedsplainers, and how it could be anyone you know.
Creative Team: Erika McCall and Frank Neufeld