Gay Lea asked us to create a shareable digital awareness program around their Limited Edition Pumpkin Spice Coconut Whipped Topping that inspires younger Canadian families (25-54) to get it before it's gone.
Communicating to them that there are more reasons to pumpkin spice this season with Pumpkin Spice Coconut Whipped Topping.
My Role: Copywriter
Agency: FUSE Create
So we created the Pumpkin Spice Society. Every fall, we are welcoming new Pumpkin Spice lovers to join a sweet, yet spicy society. We don't judge your love for Pumpkin Spice, we nurture it and spread this autumnal passion.
There is nothing secret about this society. This society is about sharing the love of the spice. Want in? All it takes is a can of Pumpkin Spice Coconut Whipped Topping of course. Once you are in, you are spiced for life.
OLV Spots (15s & 6s)
Flipp App Display Ad
OLV Overlay Banner
Meta Static Ads
Social Contest Giveaway
We created Limited Edition Pumpkin Spice Society Collectors Spoons for pumpkin spice lovers to enjoy a spoonful whenever they want.
We created Limited Edition Pumpkin Spice Society Collectors Spoons for pumpkin spice lovers to enjoy a spoonful whenever they want.
Creative Partner: Lia MacLeod (Art Director)