The Case for Her and Refinery29 want to educate cis men about menopause in a way that grabs their attention.
(A D&AD Brief)
My Role: Strategist, Copywriter, & Art Director of Out-of-Home advertisements, Website, and Spotify.
Out-of-Home Poster Advertisement
Out-of-Home Advertisement
Out-of-Home Advertisement
Out-of-Home Poster Advertisements
Transit Escalator Poster Advertisements
Campaign Webpage on Refinery29 Website
Instagram Advertisement
Instagram Advertisement
Instagram Advertisement
Instagram Advertisement
Instagram Carousel Advertisement
Spotify Audio Advertisement
The purpose of this campaign was to reposition menopause as something that affects everyone, whether you experience it yourself or not.
#menknowpause
Creative Team: Erika McCall, Molly Beveridge, and Hannah Strong