In 2021, it has become increasingly difficult for Honda Motor Company to
stand out in a crowded global automotive market.
stand out in a crowded global automotive market.
Therefore, we wanted to create a campaign that reminds the next generation of potential drivers why owning makes sense for them and their lifestyle, and more importantly, why Honda is the best choice.
A difficult ask since our target, millennials (25-35 years old), are prioritizing access over ownership due to financial reasons and convenience by utilizing rideshare apps like Uber or Lyft or short-term rental services such as Zipcar.
Despite this, there are a significant number of millennials attending school or working from home now,
a vehicle has become a useful tool for them as they have relocated from urban city centres to their parents'
homes in the suburbs.
a vehicle has become a useful tool for them as they have relocated from urban city centres to their parents'
homes in the suburbs.
My Role: Strategist & Art Director for all Transit and Instagram Executions.
Instagram Animated Story Advertisement
Transit Poster
Transit Poster
Transit Poster
Transit Poster Advertisements
Bus Shelter Advertisement
Instagram Post
Instagram Post
Instagram Carousel Post
Instagram Post
Instagram Post
Instagram Carousel Post
Instagram Post
Instagram Post
Instagram Carousel Post
Tinder Dating App Advertisement
The purpose of this campaign is to tell millennials that Honda offers "the car that relates to you."
Since almost half of millennials want a car that is an extension of their personality, we want to show them how Honda can help express who they are and how the brand fits into their lifestyle.
Honda can make living with your parents, finding your identity, and your dating life better,
through its legacy, array of models, and advanced technical features.
through its legacy, array of models, and advanced technical features.
Honda is designed for your life.
Creative Team: Makonnen Kenya, and Michael Reynes