In 2021, with the state of the climate crisis, sustainability cannot solely be a fashion fad anymore,
but a necessary course of action for clothing brands. However, even with consumers becoming more environmentally conscious, studies show that fashion consumers are primarily motivated by the appearance and quality of their clothes first, and sustainability second. Consumers feel it is up to the industry to lead the charge and take some of the responsibility away from the purchaser. They are looking to fashion brands to shift away from the processes and policies that have made them major contributors to our environmental problem.
but a necessary course of action for clothing brands. However, even with consumers becoming more environmentally conscious, studies show that fashion consumers are primarily motivated by the appearance and quality of their clothes first, and sustainability second. Consumers feel it is up to the industry to lead the charge and take some of the responsibility away from the purchaser. They are looking to fashion brands to shift away from the processes and policies that have made them major contributors to our environmental problem.
Consumers are willing to pay more for sustainable clothing if it is fashionable but, in return, they want clothing brands to be more transparent about their sustainable initiatives to understand the legitimacy of their responsible claims.
My Role: Strategist & Designer of Board for NAC (National Advertising Challenge) Submission
In-Store Digital Poster
In-Store Digital Poster
In-Store Digital Poster
In-Store Digital Posters
Instagram Carousel Post - Campaign
Instagram Carousel Post - Intro to Social Sharing
Instagram Sponsored Story
Instagram Sponsored Story
Instagram Sponsored Story
Instagram Sponsored Stories
Website Banner
Website Banner
Website Banner
Website Banners
NAC (National Advertising Challenge) Submission Board
Sustainability you can't see.
We want to tell customers that RW&CO is not changing the integrity of the clothes they know and love, but improving their manufacturing process to be more environmentally conscious. Promoting their impactful internal changes like: cleaner transportation, utilization of renewable energy sources, and their partnership with Nature Canada, just to name a few. To show that RW&CO is making sustainability their business.
Creative Team: Erika McCall, Frank Neufeld, and Michael Reynes