RICOLA CHERRY
Ricola – and the cough drop category – is strongly associated with seasonal cough & cold symptoms. To increase sales during the off-season (May to September), Ricola is leaning into taste appeal (delicious flavor) to encourage consumers to enjoy Ricola every day.
So we developed social ads to build brand connection between Ricola Cherry - the flavor-forward product for everyday enjoyment in the US.
My Role: Co-Strategist, Copywriter, & Designer
Agency: FUSE Create
RICOLA AHEMMMS
Ricola wants to highlight the end of everyday irritations (throat clearing) with Ricola’s non-sick product offerings (Cherry, Throat Balm, & Berry).
Throat clearing, annoying throat tickles and pesky “Ahemmms” can get in the way of a good day. You want to feel confident that they won’t disrupt you living your life, doing your job, being at your best.
OUR SOLUTION
Know Your Ahemmm-emy.
The worst part of ahemmms, is not knowing what they are. It’s not a sore throat, but it’s not nothing either.
At least if you could define it, you could do something about it.
At least if you could define it, you could do something about it.
Ricola will be your Ahemmm dictionary so you know what they are and when they could strike.
It’s about being proactively prepared against throat irritation, because minor can feel major at the wrong time.
Creative Partner: Emily Farrugia