TJX Canada launched a charity called: "Find Your Stride" in collaboration with all their retail brands:
Winners, Marshalls, and Homesense.
Winners, Marshalls, and Homesense.
They reached out to us as students in the Humber Bachelor of Creative Advertising program to help
build a campaign, giving us the opportunity to work with live clients.
build a campaign, giving us the opportunity to work with live clients.
Find Your Stride is about helping women in vulnerable positions achieve economic independence
so that they and their families can thrive.
so that they and their families can thrive.
The challenge was that the charity had low brand awareness, a limited marketing budget,
and lacked an emotional connection between the brand and the mission.
and lacked an emotional connection between the brand and the mission.
My Role: Strategist, Art Director, & Copywriter
In-Store Poster Advertisement
In-Store Poster
In-Store Poster
In-Store Poster
In-Store Poster Advertisements
The purpose of the campaign was to help boost awareness of their charitable initiative,
in order to drive fundraising efforts.
in order to drive fundraising efforts.