The Tea & Herbal Association of Canada wants to get people excited to drink more tea as people are consuming A LOT of coffee. The opportunity is to show it’s more than your current cup with many flavours and formats.
My Role: Strategist & Copywriter
Agency: FUSE Create (RFP)
Tea isn’t an hour on the clock. Or only a cozy companion. Or just a get-well-soon. Or simply a morning mug.
Tea lovers: You’ve gotten stuck in one of a few rituals, and closed yourself off to its world of possibilities.
It’s time to say goodbye to your preconceived notions of it.
We’re here to break you out of this rut. With so many varieties and formats, it’s time for tea to reintroduce itself.
How We Tea.
Creative Partner: Camelia Pitsillis