The Breach describes itself as an independent media outlet producing critical journalism
to help map a just, viable future.
to help map a just, viable future.
The purpose of this campaign was to help spread awareness for
The Breach for its launch in the Spring of 2021.
The Breach for its launch in the Spring of 2021.
We submitted this piece for an Applied Arts award, in the campaign section.
Even though we didn't win the Applied Arts award, we did get an endearing shout out from
The Breach after we emailed the work to them, and they are now using our artwork for sponsored Instagram/Facebook ads (see below).
The Breach after we emailed the work to them, and they are now using our artwork for sponsored Instagram/Facebook ads (see below).
My Role: Co-Strategist & Co-Designer
Out-of-Home Poster Advertisement, designed by me
By Collaborator: Frank Neufeld
By Collaborator: Ella Sabourin
Out-of-Home Poster Advertisements
Out-of-Home Poster Advertisement Series
The Breach Instagram Shout-Out
The Breach Instagram Sponsored Ad
The Breach Instagram Shout-Out Caption:
"Last week we received a really cool email. Turns out three undergrad students doing degrees in advertising at Humber College in Toronto (@frankneufeld_ @ella_png @maddysonnn were so inspired by The Breach that they created a print campaign about us for one of their classes. The ads were so incredible that obviously we had to share it with you all here! Truly an A+ job. Thank you again to Ella, Frank and Madison."
Creative Team: Ella Sabourin, and Frank Neufeld